Case Study
Buy2Win: Family Guy
To promote the launch of familyguymobile.com, we distributed flyers at “Family Guy Live” events in NY and LA and added inserts in all “Family Guy Live” in Las Vegas audio CDs.
- We distributed 10,000 promotional flyers
- As a result, we saw a 10% increase in site traffic
WHAT WE DID NEXT:
A six week on-and-off carrier deck Buy2Win promotion where purchasing any Family Guy mobile product entered you in a chance to win the Family Guy DVD volume set.
- This resulted in a whopping 269% increase in monthly revenue for the brand
