Case Study

Live Event: Comedy Network

The Comedy Network gave Airborne an all-access pass to its star-studded Fifth Anniversary Gala Comedy Event, hosted by Jon Stewart and featuring Elvira Kurt, Mike Bullard, Jessica Holmes, Derek Edwards and Jeremy Hotz.

To get fans backstage, we created the "Five and Live" celebrity text alerts program. Fans signed up to receive real-time text messages of the behind-the-scenes gossip as it happened, from pre-show to after-party...all right to subscribers' phones.

It's just like being a fly on the wall… without having to grow six additional legs and shrinking a whole lot.