Case Study
TXT to WIN: Taco Bell
Airborne custom built a national campaign that enticed Taco Bell customers with instant-win prizes and encouraged visits to Taco Bell restaurants with a fun and easy-to-play trivia game. The results were impressive:
- 80% of all participants chose to play the Taco Bell trivia game
- 10% of those who played the game opted-in for future Taco Bell promotions
Taco Bell’s campaign improved brand awareness, increased sales, and laid the foundations for the company’s future permission-based mobile marketing campaigns.
As legions of brands awaken to the revolution of mobile promotions, Airborne Mobile is arming its ever-growing squadron of clients with robust, cutting-edge campaigns.

Taco Bell in-store dangler

