Press Releases

Los Angeles, California, April 5, 2006 – Cellphones everywhere are about to get retro-fitted with board sports-inspired graphics thanks to new boarding lifestyle wallpapers from two of the original skate and snowboarding brands, Vision Street Wear® and Lamar®, produced by Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd. With exploding retail placement and projected record sales of board sports-inspired footwear and clothing, these wallpapers are certain to appeal to a burgeoning young teen audience keen to express themselves through customized mobile personalization products.

"For three decades, Vision and Lamar have been renowned as the epitome of style and cool," said Airborne Entertainment CEO Garner Bornstein. "So much of mountain and street lifestyle is expressed through graphics, and we can't wait to take on the challenge of making cellphones as eye-popping as boards and t-shirts."

Founded in 1976, Vision Street Wear® designed the early prototypes for what eventually became the modern skateboard. By the end of the 1980s, Vision® had become an $80,000,000 top-selling global skateboard brand. Vision® now boasts a 29-year heritage as one of the true innovators in action sports lifestyle and attitude. With these roots, Vision® is ideally positioned to capture the exploding street-style-oriented youth demographic.

Since its founding in 1989, Lamar® has steadily grown into a dominant multi-category brand. Like Vision®, Lamar®’s Southern Californian core skate origins continue to inspire its products today--a fact that speaks to the hardcore rider lifestyle that is so popular with males between the ages of 13 and 23. Lamar®’s trend-setting graphics and styling are propelling the brand into new product categories and distribution, with cell phone wallpapers as its latest offering. For more information, please visit www.airborne-e.com.

Bender/Helper Impact for Airborne Entertainment
Jonalyn Morris
Office: 310-473-4147
jonalyn_morris@bhimpact.com