Press Releases

New York, New York, December 11, 2006 –Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., and Complex magazine announced today the inception of new partnership that brings Complex into the rapidly growing mobile market.   A true lifestyle magazine for the hottest of current lifestyles, Complex targets the interests of the diverse pop culture-savvy trendsetters of the urban population. With already proven success in building non-traditional mobile content based around male-oriented brands, Airborne Entertainment is excited to convert Complex into hip-hop/street culture-inspired wallpapers, ringtones, ringback tones, and more.

“The urban influence is pop culture’s most powerful, and nobody gathers it as well as Complex,” said Airborne President Andy Nulman. “What we’ll try to do with Complex mobile is bring it back to the streets where its spirit was born. This is more than just personalization; it’s an ongoing effort to enhance and make the most of the magazine’s built-in, passionate community.” 

“We are excited about the opportunity to expand the Complex brand into the mobile space,” said Complex Publisher Rich Antoniello.  “Every other month, readers turn to Complex for the latest in men’s style and pop culture trends. Now, Complex fans will be able to truly experience the essence of our content in a new and exciting format.”