Press Releases

LOS ANGELES, CA – Nov. 5, 2007 – Pack your bags as Airborne Entertainment Inc. brings the feel of an island adventure to mobile phones with the release of its newest mobile game, Tropix. With more than five hours of puzzles, adventures, card games and a beach-inspired version of Sudoku, Tropix is sweeping onto major U.S. carriers like a cool island breeze.

Right in line with the growing casual game-playing trend on mobile, Tropix includes five mini-games: Shell Game, Puffer Popper, Cascade, Jungle Jump and Sandoku, complete with unlimited game play in a bright and colorful environment reminiscent of a tropical vacation. The goal of Tropix is simple: earn collectible sand dollars for a shopping spree at the fictitious Tropix Trading Post to fully equip your island, or go a step further to buy whole new islands and unlock new games.

According to IDC Research, mobile gaming is set to break $1 billion in revenue before 2010, up from $722 million in 2006, with simple, casual games leading the way. “We have seen firsthand the overwhelming acceptance of casual games on mobile, and Tropix, with its clever mini-games and endless gameplay, will appeal to gamers of all ages,” said Kim Senn, VP Product at Airborne Entertainment.