Press Releases
Airborne Mobile Brings FHM Ladies to North America
FHM is the UK’s biggest men’s lifestyle media brand and the UK PPA’s 2008 International Magazine of the Year, with 31 international editions. FHM’s mantra of “funny, sexy, useful” will be reflected in its mobile products, as Airborne will be using the hottest content from FHM to entertain, enlighten and excite.
This partnership coincides with Airborne’s decision in January to discontinue its long association with Maxim Magazine. With men’s lifestyle publishing moving increasingly from print to digital readership, Airborne is confident that FHM’s strong digital community, international presence and popularity in North America are the ingredients for a successful mobile partnership.
“This is a partnership that promises edgy, original content from an established brand in the North American market,” said Andy Nulman, President and CMO of Airborne Mobile. “As the UK’s largest and most popular men’s magazine, FHM’s unique international flavor will appeal to guys looking for engaging and appealing mobile content.”
FHM’s International General Manager, Mark Beard, added “Airborne Mobile is the natural choice in expanding the FHM brand into mobile in North America. FHM is thrilled with the innovative steps Airborne is taking to create a strong FHM brand-following in the mobile media space. Partnered with MIA internationally, and Airborne Mobile in the North American marketplace, we are looking forward to cementing FHM as one of the world’s leading men’s magazines.”
The FHM mobile product suite includes graphics, audio, video and messaging. The initial product offering will be rolling out on all major North American carrier decks in February.
About Airborne Mobile Inc.
For over a decade, Airborne Mobile has blazed a distinctive trail, helping to pioneer, build and establish the burgeoning mobile media space by conceiving, creating and distributing best-of-breed mobile programs. Whether it’s messaging, graphics, video, ringtones, ringback tones, full-track downloads or supporting websites, the company is driven by market objectives and product originality, and infuses the appropriate technology to ensure their delivery. Ever since its debut, Airborne has been renowned as the “go-to” mobile company by well-known consumer brands like Family Guy™, FHM™, NHL™, SPEED TV™, Food Network™, Taco Bell™ and Marc Ecko Enterprises™ to reach the palms and pockets of their customers; by major wireless carriers for innovative products, merchandising and help with new initiative launches; and by promotional partners like ad agencies and retailers to deliver their messages via a most unique media channel. Airborne’s distribution network is vast, partnering with every major wireless carrier in North America, as well as being well-established in the world of off-deck distribution. Airborne can further be explored by visiting www.airbornemobile.com.
About MIA
MIA sets the global standard for mobile platform technology and innovation. It is a provider of proven technology that enables the successful delivery of mobile assets to all devices, across any network in any format. MIA technology delivers a superior customer experience and increased revenue to mobile site operators. MIA has been delivering mobile internet solutions for over five years, with over 800 live sites operating across the globe. MIA works with all leading carriers in Australia and enjoys longstanding international customer partnerships.www.miainternational.com.
About FHM
FHM is the UK's biggest men’s lifestyle media brand and the PPA’s International Magazine of the Year 2008. The magazine is the standard-bearer among British men's magazines, and FHM.com is Europe’s largest men’s lifestyle website. With 31 international editions and websites across five continents, and accessible to consumers through print, online and on mobile, FHM is the defining voice of a global generation of young men. FHM entertains, informs, and excites readers, helping them navigate the world of increasingly complex choices in which they live.
FHM is published by Bauer Media, part of the Bauer Media Group, one of Europe’s largest privately owned media groups. Bauer Media's portfolio of over 80 influential media brands connect over nineteen million UK adults with excellent content whenever, wherever and however they want. Our award-winning brands include heat, Closer, GRAZIA, Magic 105.4, Kiss, Q, KERRANG!, PARKERS, MATCH, MCN and FHM: all delivering must-have entertainment and information to diverse and valuable audiences. Our unique insight into the markets and consumers we serve allows us to work closely with our clients to develop innovative solutions that create a difference to their business.
Bauer Media Group was founded in 1875 and today publishes 282 magazines on three continents. The Group employs over 6.600 employees worldwide. Bauer Media Group is run by Heinz Bauer, in the fourth generation of private ownership. www.bauermedia.co.uk.
