Press Releases
Mr. Happy and Little Miss Sunshine Go Mobile!
Created in the 1970s by British author Roger Hargreaves, Mr. Men and Little Miss appeals to fans young and old by creatively capturing individual human characteristics and traits that everyone can relate to. Today these colorful characters have emerged as pop culture icons, igniting fashion trends in clothing and accessories that appeal to celebs and self-expressive consumers alike.
“The Mr. Men and Little Miss characters are shared emotions and behaviors so they are right on trend for ‘Generation SELF-ex’, said Cheryl Gotthelf, SVP Brand Management at Chorion. “Airborne provides exactly that type of personalization that Mr. Men and Little Miss can uniquely deliver, making them a perfect partner.”
“Mr. Men and Little Miss characters are timeless, yet have incredible retro appeal,” said Andy Nulman, President and CMO at Airborne Mobile. “Little Miss Sunshine and Mr. Happy are becoming two of the most popular names in fashion today. With the mobile phone being such a critical piece of how people express themselves, we expect Mr. Men and Little Miss mobile content will have a little something for everyone.”
The Mr. Men and Little Miss mobile suite of content is now available on major North American carrier decks.
About Airborne Mobile Inc.
For over a decade, Airborne Mobile has blazed a distinctive trail, helping to pioneer, build and establish the burgeoning mobile media space by conceiving, creating and distributing best-of-breed mobile programs. Whether it’s messaging, graphics, video, ringtones, ringback tones, full-track downloads or supporting websites, the company is driven by market objectives and product originality, and infuses the appropriate technology to ensure their delivery. Ever since its debut, Airborne has been renowned as the “go-to” mobile company by well-known consumer brands like Family Guy™, FHM™, NHL™, SPEED TV™, Food Network™, Taco Bell™ and Marc Ecko Enterprises™ to reach the palms and pockets of their customers; by major wireless carriers for innovative products, merchandising and help with new initiative launches; and by promotional partners like ad agencies and retailers to deliver their messages via a most unique media channel. Airborne’s distribution network is vast, partnering with every major wireless carrier in North America, as well as being well-established in the world of off-deck distribution. Airborne can further be explored by visiting www.airbornemobile.com.
About Chorion
Chorion is a leading provider of quality family entertainment for the global marketplace. Chorion brings a combination of brand management savvy and creative vision to the development of literary copyrights across all media. Chorion’s portfolio includes classic children’s brands such as Mr. Men and Little Miss, Beatrix Potter, Paddington, Noddy, OLIVIA, and The World of Eric Carle as well as art and lifestyle brands such as Country Diary and Rough Guides. Chorion also owns and manages the literary works of Agatha Christie, Raymond Chandler and Georges Simenon, among others.
Chorion’s new animated television productions include The Mr. Men Show; Famous Five: On the Case, co-produced with Marathon Media; and OLIVIA, destined for Nickelodeon (US) and Five’s Milkshake! Spring 2009. Chorion’s hit Noddy series continues to air on leading broadcasters around the world. Perennial favourite drama series Agatha Christie’s Marple and Poirot were co-produced with ITV in the UK and PBS in the US. Chorion acquired The Copyrights Group Ltd, a leading independent licensing business, in November 2007. Chorion has offices in London, New York, Tokyo and Sydney. For more information, please visit www.chorion.co.uk.
