Press Releases
Airborne Mobile Helps Power Cmore
Whether at a café, on a daily commute or sitting comfortably at home with a newspaper, readers can now easily “bookmark” pieces of content identified with the Cmore icon. This functionality allows users to read an article at their leisure, retain an ad on their PC, explore relevant content, share an article with a friend or find out more about a story, all by texting a specific message to the shortcode at 11211. Cmore then e-mails the user a link that connects them to the precise destination on the web that they are interested in visiting.
In addition to accessing links on their phones and PCs, users can organize their links by creating a free account at www.mycmore.com, where all their bookmarks will be stored for easy reference and sharing via e-mail Facebook, Twitter and Digg.
"Cmore makes print 'clickable' by emailing the reader a link connecting him or her immediately to additional online content on Haiti, the budget, their favourite hockey team or a new car," explained Cmore General Manager Ian MacLean. “By making traditional media clickable, Cmore satisfies the infolust of today’s consumer, while providing invaluable data to publishers and advertisers alike. These new metrics can be used by advertisers, in tandem with existing measurement tools, to optimize their traditional media investments.”
Airborne provides the back-end for this new service. CTO Pierre Vanacker said, “The pleasure of paper reading and the convenience of mobile make Cmore a truly revolutionary service and we’re thrilled to be working with Cmore Media to deliver it.”
The Cmore service is currently operational with all mobile phone networks in Canada and invites you to use the service by texting CMORE411 to 11211 to learn more.
About Airborne Mobile Inc.
For over a decade, Airborne Mobile has blazed a distinctive trail, helping to pioneer, build and establish the burgeoning mobile media space by conceiving, creating and distributing best-of-breed mobile programs. Whether it’s messaging, graphics, video, ringtones, ringback tones, full-track downloads or supporting websites, the company is driven by market objectives and product originality, and infuses the appropriate technology to ensure their delivery. Ever since its debut, Airborne has been renowned as the “go-to” mobile company by well-known consumer brands like Family Guy™, American Dad™, King of the Hill™, FHM™, Food Network™ and Marc Ecko Enterprises™ to reach the palms and pockets of their customers; by major wireless carriers for innovative products, merchandising and help with new initiative launches; and by promotional partners like ad agencies and retailers to deliver their messages via a most unique media channel. Airborne’s distribution network is vast, partnering with every major wireless carrier in North America, as well as being well-established in the world of off-deck distribution. Airborne can further be explored by visiting www.airbornemobile.com.
About Cmore Media Inc.
Cmore Media Inc. is a Canadian-owned and operated company dedicated to making traditional media clickable, countable, trackable and comparable through the mashing of universally available technologies. Please visit us at www.cmoremedia.com.
