Communiqués de presse
Mary-Kate and Ashley et les Sprouse Bros. se démarquent sur le cellulaire
Los Angeles, California, July 19, 2006 – Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd. and Dualstar Entertainment Group today announced the arrival of the first installment of the mary-kateandashley and Sprouse Bros. content for mobile phones. ‘Tween girls and boys alike are now able to download wallpapers based on style icons Ashley and Mary-Kate Olsen and the coolest boys around, Dylan and Cole Sprouse (stars of The Disney Channel’s top-rated show, “The Suite Life of Zack & Cody”).
“Cell phones are the must-have accessory for our generation. They are constantly being modernized with new features so it made sense for us to create different wallpapers for our fans to download. I think it's great that our fans can personalize their phones with their favorite images," said Mary-Kate Olsen. “The wallpapers we have created are just another way for fans to express their own personal style on their cell phones,” concluded Ashley Olsen.
“I think our wallpapers are really awesome! If they weren’t pictures of me, I would definitely download one,” said Dylan Sprouse. “There’s definitely something for everyone with our mobile content. I like the cool graphic wallpapers, and really love the one of our bulldog, Bubba,” said Cole Sprouse.
mary-kateandashley and Sprouse Bros. wallpapers are available for $1.99 per download on mary-kateandashley.com and sprousebros.com. Wallpapers feature original images of the stars’ including individual headshots, designs and logos. Sprouse Bros. ringtones and ringbacks tones will be available later this summer. mary-kateandashley and Sprouse Bros. mobile products will also be available on North American carriers shortly.
“We are pleased with the content that we have developed with Dualstar and are confident that fans of the mary-kateandashley and Sprouse Bros. brands will be thrilled with our first offerings,” said Garner Bornstein, CEO of Airborne Entertainment.
Airborne Entertainment Inc. A subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringback tones and informational content. Airborne's product portfolio consists of original and branded properties including, Family Guy™, Maxim ToGo™, SPEED TV Mobile™, NHL Mobile™ and Donald Trump's Real Estate Tycoon™ Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit www.airborne-e.com.
Dualstar Entertainment Group, founded in 1993 to leverage the universal appeal of then-“Full House” stars Mary-Kate Olsen and Ashley Olsen, has evolved into a boutique global brand management company with offices in Culver City and New York. Corporate plans include management of existing brands as well as seeking out emerging labels and talent in the fashion and entertainment arenas. Mary-Kate and Ashley intend to work with a new fashion brand by investing in a designer and are developing their own high-end brand which they will launch later this year. Additionally, they plan to take a more active role in the film production division of Dualstar by purchasing and producing new properties. Dualstar’s mary-kateandashley brand is today the leader in affordable designer fashions for ‘tween girls (age 5-12). Augmenting its original focus on home video titles with books, music CDs, videogames and fashion dolls, Dualstar has subsequently expanded the mary-kateandashley brand into apparel, cosmetics, fragrances and home décor. Dualstar previously launched a broader lifestyle destination, mary-kateandashley.com, which aims to offer ‘tweens and teens an upbeat community environment with features and advice on health, beauty, fashion, entertainment and the mind-body-soul connection. Announced in September, Dualstar Entertainment Group will also be the proud force behind 13-year-old actors Cole and Dylan Sprouse (Big Daddy, “Friends,” “The Suite Life of Zack & Cody”) Sprouse Bros. brand which will introduce trend-right and appropriate consumer products for teen boys in fall 2006.
