Communiqués de presse

Charles
12 septembre 2006

Charles "Skip" Beloff joint l'équipe exécutive dynamique d'Airborne comme vice-président des promotions mobiles.

Los Angeles, California, September 12, 2006—Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., announced today the addition of marketing and promotions veteran Charles “Skip” Beloff to its already industry-leading executive lineup.  Skip joins the company as Vice-President, Mobile Promotions.  His mandate includes securing new business prospects, as well as developing and executing lucrative, forward-thinking promotions with tier-1 brands and advertising agencies looking to expand into mobile.  Skip’s new leadership of the company’s mobile promotions business solidifies Airborne’s status as a powerhouse in yet another emerging market.

“We’ve known about Skip for years, and are thrilled to be adding an executive of his caliber to our team,” said Airborne Entertainment CEO Garner Bornstein.  “He is a proven door opener, and we look forward to him developing a whole new sector for us.”

“I am thrilled to be joining the Airborne team at such an opportune time,” added Skip.  “The market is ripe for mobile promotions, and Airborne has the resources and expertise to deliver like no one else can.  The environment here is truly inspiring and uplifting, and the company’s unmatched lineup of bright and talented innovators makes our top-notch promotional services a soft sell!”

Mr. Beloff brings to Airborne Entertainment over 25 years of experience in media, advertising and promotional sales.  He recently served as Executive Vice President at Dan Media, a Digital Signage company, where he helped grow and lead the sales and business development team.  Skip has vast experience in television sales and promotions, having spent more than 15 years as the top producer for CFCF TV, one of the largest affiliates of Canada’s CTV network.  His leadership was also a key factor in the growth of Internet service provider TotalNet Inc., which grew to become Canada’s largest ISP through Skip’s development of alliances with major retailers such as Future Shop, Business Depot and Computer City.

For more information, please visit www.airborne-e.com.

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