Communiqués de presse
1 octobre 2007
LA SÉRIE BITCHIN' KITCHEN: LA NOUVELLE RECETTE TRÈS ACTUELLE D'AIRBORNE ENTERTAINMENT EN CE QUI A TRAIT À LA VIDÉO MOBILE
LOS ANGELES, CA – October 1, 2007 — A dash of comedy, a pinch of rock n’ roll and a whole lot of attitude is the winning recipe for a new, exclusive mobile video series from Airborne Entertainment. The Company, which is a subsidiary of CYBIRD Co., Ltd., announced today that its latest mobile video series, Bitchin’ Kitchen, will hit major U.S. carriers this fall, including Verizon Wireless’s VCast service, where it made its debut last week. The series is the latest addition to Airborne’s Videotic channel, which brings hard-hitting, independent comedy shorts and cool viral video exclusively to mobile phones.
Each Bitchin’ Kitchen clip runs 60-90 seconds in length and features bad-girl host Nadia G. who takes mobile viewers on a whirlwind tour of her unconventional kitchen and her even more unconventional edible treats. She takes a tongue-in-cheek look at today’s squeaky-clean cooking shows, and throws together (real!) theme-based recipes for real-life situations, such as “One Night Stand Breakfast” and “Single-Life Salmon.”
“Today’s consumers are looking for much more than wallpaper and screensavers,” says Airborne Vice-President of Product, Kim Senn. “As mobile entertainment grows in popularity, so should the quality of the content. Through unique mobile programming like Bitchin’ Kitchen, we are providing original shorts to consumers that reflect the spirit and drive that Airborne has for developing quirky, quality content.”
According to Telephia, mobile video revenue in the US totaled $146 million in Q1 2007, growing by 198 percent year-over-year. With this number expected to grow, Airborne is poised to benefit from its strategy of developing and producing fresh video content like Bitchin’ Kitchen.
Each Bitchin’ Kitchen clip runs 60-90 seconds in length and features bad-girl host Nadia G. who takes mobile viewers on a whirlwind tour of her unconventional kitchen and her even more unconventional edible treats. She takes a tongue-in-cheek look at today’s squeaky-clean cooking shows, and throws together (real!) theme-based recipes for real-life situations, such as “One Night Stand Breakfast” and “Single-Life Salmon.”
“Today’s consumers are looking for much more than wallpaper and screensavers,” says Airborne Vice-President of Product, Kim Senn. “As mobile entertainment grows in popularity, so should the quality of the content. Through unique mobile programming like Bitchin’ Kitchen, we are providing original shorts to consumers that reflect the spirit and drive that Airborne has for developing quirky, quality content.”
According to Telephia, mobile video revenue in the US totaled $146 million in Q1 2007, growing by 198 percent year-over-year. With this number expected to grow, Airborne is poised to benefit from its strategy of developing and producing fresh video content like Bitchin’ Kitchen.
About Airborne Entertainment Inc.
Airborne Entertainment Inc. a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringbacktones and informational content. Airborne's product portfolio consists of original and branded properties including Family Guy™, Maxim ToGo™, SPEED TV Mobile™, NHL Mobile™ and Marc Ecko Enterprises™. Airborne's products are available across wireless carriers in North America and Europe. The Company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit www.airborne-e.com.
