Communiqués de presse
Airborne Mobile et Food Network ont concocté une nouvelle application mobile : Food Network Everyday Chef
The new Food Network Everyday Chef mobile application is like having your own personal chef, whenever you want and wherever you are. In just a few easy clicks, you can browse a collection of more than a thousand trusted Food Network recipes, personalized to your eating habits. Select the recipes you want and plan out your meals for the week using the Weekly Planner. The handy Grocery List feature totals up everything you need to buy, whether for the whole week’s worth of recipes or just for tonight’s. It's never been easier or faster to eat well on the go!
The Food Network Everyday Chef was selected as a finalist in the “Best Handset Application” category for the global 2008 Mobile Content Awards.
“We are really excited about the release of the Food Network Everyday Chef,” said Andy Nulman, President and CMO, at Airborne Mobile. “Food Network has helped make cooking today a cultural phenomenon. The Food Network Everyday Chef application is perfect for culinary fans, people who are trying to eat a little healthier, or for today’s busy person on the go. It’s your personal chef, your menu for the week and your consolidated grocery list all in one. It does everything but actually cook for you.”
“How many times have you stopped at the store but you don’t have a print up of the recipe you want to make with you because it is in your other purse or on the counter at home?” asks Deanna Brown, President of the Interactive Group at Scripps Networks, parent company of Food Network. “Now with Food Network Everyday Chef, just in time for the busy holiday season, it is no problem. The interface is friendly and the search is very strong; so by purchasing or subscribing to this mobile application straight from the phone, you have access to recipes from FoodNetwork.com. Being where consumers need us, when they need us, such as through this mobile application, is key to our strategy for continued success and leadership in the food category.”
Food Network Everyday Chef is available now on most U.S. carriers and through smartphone content portals Handango and Handmark. For more information and rates please visit www.foodnetworkeverydaychef.com.
About Airborne Mobile Inc.
Since 2000, Airborne Mobile has blazed a distinctive trail, helping to pioneer, build and establish the burgeoning mobile media space. Its reach is extensive. As a forward-thinking mobile marketer, Airborne is the go-to company, enabling ad agencies, consumer brands and retailers the ability to directly reach the palms and pockets of consumers. Airborne conceives, creates and distributes best-of-breed mobile programs well-suited to our partners’ needs. Whether it’s messaging products, graphics, video, ringtones, ringback tones, full-track downloads or websites, we are driven by brand objectives and creativity, not technology. Our distribution network is vast, penetrating both on-deck and off-deck channels for all types of products, be they premium or promotional. As a partner, Airborne has created a broad product portfolio for top-of-mind brands like Family Guy™, Maxim™, SPEED TV™, NHL™, Food Network™, Taco Bell™ and Marc Ecko Enterprises™, and is the go-to choice for major wireless carriers for products, merchandising and new initiative launches. Airborne can be explored deeper by visiting www.airbornnemobile.com.
About Scripps Networks
Scripps Networks is comprised of the lifestyle television brands HGTV, Food Network, DIY Network, Fine Living Network and country music network Great American Country (GAC). Scripps is the dominant media and marketing company in the home, food and lifestyle categories, developing content for television and the Internet, where on-air programming is complemented with an array of broadband video, social media areas and e-commerce components on companion Web sites that attract more than 18 million unique visitors each month.
In addition, Scripps Networks has launched HGTV and Food Network in high definition and is aggressively developing its emerging media platforms for broadband and video on demand. Scripps Networks also acquired popular recipe Web site Recipezaar.com and Incando Corp. in order to deepen its user-generated content capabilities. Scripps Networks’ brands collectively are available in more than 170 countries and territories on all seven continents. They also are distributed to more than 1,000 outlets on U.S. military bases and U.S. embassies around the world via the American Forces Radio and Television Service.
Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, Nashville and San Francisco, Scripps Networks is owned by Scripps Networks Interactive (NYSE:SNI), the leading developer of lifestyle-oriented content for television and the Internet. The company’s media portfolio includes: Lifestyle Media, with popular lifestyle television brands HGTV, Food Network, DIY Network, Fine Living Network and country music network Great American Country (GAC); and Interactive Services, including leading online search and comparison shopping services, Shopzilla and uSwitch.
